Who We Are

Sarah and Sally both have over 20 years’ experience in the interiors and design industry specialising in trend & colour forecasting, and product development.

We met at UK department store Debenhams when Sarah left a design role and Sally took it over! Our career paths continued to cross and we have worked together at both Nigel French Enterprises and WGSN, both leading fashion and trend forecasters.

We each trained as printed textile designers and are excited to share our mutual obsession with pattern, design and product through the TrendPulse site. We live to shop and shop to live, and are always on the hunt for the next inspiring trend.

We are members of the British Textile Colour Group who represent the UK at Intercolor, the twice-yearly international colour congress.

We live in south London with our respective families and are fortunate to travel widely both for work and leisure.

Sarah Shepherd: Creative Director read her profile
Sally Nettleton: Creative Director read her profile
Lisa Davis Chessum: US Correspondent, Trends and Design read her profile
Jo-an Jenkins: Founder read her profile
Howard Mitchell: Business Director read his profile
Stuart Hubbard: Technology Specialist read his profile
Jenni Le Roux: Production Editor
Sarah Harrison: Homewares Design Specialist
Elaine Flowers: US Correspondent, Retail East Coast
Jane Gillard: Fashion and Catwalks Contributor
Fiona Coleman: Colour, Fabric and Trends Contributor
Sharon Rae, Fashion Forecast Services: Sales Australia / New Zealand [email protected]
Keiji Nakamura, Glocalnet: Sales Japan [email protected]

Profile: Sarah Shepherd

TrendPulse Creative Director

IMG_8017Sarah brings to TrendPulse her impeccable design skills and an in-depth knowledge of world travel and retail.

She has over 20 years’ experience in colour, trend and product analysis for the homewares industry and has consulted for a wide variety of home retailers and brands around the world.

Sarah is one of the original members of the Stylus content team where she contributed detailed product knowledge and style inspiration for their home-design conceptual work.

She was previously Senior Interiors Editor, and contributor to Macro Trends and Seasonal Colour development at WGSN, where she worked for ten years.

Previously, she was Creative Director of Global Consultants Ltd, an international fashion and home design consultancy with a worldwide client base.

Sarah was born in Trinidad and studied printed textiles at Glasgow School of Art. After starting her career designing scarf and swimwear patterns she joined the Burton Group working in the central design studio before moving to their flagship department store Debenhams in the Home Design department.

Contact: [email protected]

Profile: Sally Nettleton

TrendPulse Creative Director

IMG_8292Sally is a specialist in colour, lifestyle trends, consumer research and analysis, print/surface pattern and materials development. She was instrumental in setting up the original Interiors and ThinkTank directories for the WGSN trend service. She has since worked with interior, product design and cosmetics companies advising them on all aspects of product development and consumer trends.

She has travelled widely building a global perspective of market, brand and consumer nuances. Fanatical about design, Sally is highly creative but with a proven commercial viewpoint.

Sally was awarded a first class honours degree in Fashion Textiles and Business Studies at Brighton University. Her career began on 7th Avenue in New York designing printed textile designs for the fashion industry. Once back in London she moved into the interiors field working in the home design department at Debenhams, then as a linen and tableware buyer for renowned retailer Heal and Son Ltd. She then became Design Manager for leading UK department store House of Fraser. After WGSN she worked for Nokia design team advising them on colour, materials and consumer trends.

Contact: [email protected] 

Profile: Lisa Davis Chessum

TrendPulse US Correspondent, Trends and Design


Always inquisitive and with a love of great design, art, architecture and photography, Lisa brings her fabulous eye, international view and creative flair to the TrendPulse team.

Lisa is based in Brooklyn, USA where she lives with her family and pursues her freelance career as a Fine Artist and designer.

Prior to this, she spent eight highly successful years working for Gap Inc. as their Design Manager & Director for Baby Gap and Gap Kids.

Before her move to New York City she was based in Mulhouse, France where she worked as a textile designer for DMC Texunion and London with the Arcadia Group.

Lisa studied textile design at Middlesex University in London gaining a B.A in Textile Design followed by an M.A from the Royal College of Art.


Profile: Jo-an Jenkins

TrendPulse Founder

Jo-an is the founder of the highly influential London-based international trend forecasting agency which she first formed in 1992. Jo-an led a team which provided a comprehensive range of colour and trend information and retail reports to an international client base. These ranged from major retailers and key cosmetic brands, to the most prominent names in leisure, ready to wear and interior design.

She was a regular speaker at Heimtex, as part of a programme of speaking in the US, UK and Australia.

She has written books on design and shopping, combining journalism (for The New York Times, The Los Angeles Times and others) with consultancy for major stores and key brands in home textiles and fashion.

Seeing the move away from printed Trend publications, in 2008 she launched the TrendPulse website. In 2013, she offered Sarah and Sally the opportunity to take over the company but continues to work as a consultant to the business.

Profile: Howard Mitchell

TrendPulse Business Director

Howard has been both Sales and Managing Director for numerous UK fashion and textile companies during his long career. He now specialises in Business Mentoring for small and medium-sized creative companies.

Working with business owners or shareholders, his aim is to challenge the company’s strategy and performance. He introduces fresh thinking to deliver success. His company Team Third Man Ltd work within the team – as the third man – to help deliver the agreed changes to make the difference. This successful concept has been proven across many disciplines and has helped businesses grow and return to profit.

Contact: [email protected]

Profile: Stuart Hubbard

TrendPulse Technology Specialist

Stuart has been in senior IT roles for the past 20 years, working with both large global business-to-business websites (Stylus and WGSN) as well as start-ups including Canvas8 – an information service for marketing and advertising firms, and has consulted at Mudpie, a leading commercial fashion trend forecasting service.

He has worked with a range of languages including .NET, Java, Perl and cloud solutions such as Salesforce, Amazon AWS, CDN’s (Akamai), mobile platforms and Business Intelligence software.

Contact: [email protected]