Privacy Policy


1. This Privacy Policy sets out the privacy policy of TrendPulse Limited, Company Number 08723233 (England) whose registered address is PO Box 1295, 20 Station Road, Gerrards Cross, Buckinghamshire SL9 8EL, who controls this website. For the purpose of the Data Protection Act, the data controller is TrendPulse.

2. TrendPulse is committed to protecting the privacy of its users and the purpose of this Privacy Policy is to describe to you how TrendPulse will use personal information about you that is submitted to TrendPulse.

3. By providing your personal information to TrendPulse, you consent to the collection and use of it and any other information provided to TrendPulse in accordance with this Privacy Policy. If at any time you wish to change the uses of your personal information to which you have consented, please contact us at [email protected]

4. TrendPulse may revise this Privacy Policy at any time by posting an update on its website(s). Please ensure that you check this website and any other TrendPulse website(s) you use from time to time to review the then current Privacy Policy and to update your preferences. This Privacy Policy was last updated in February 2014.

Collection of personal information

1. The types of personal information collected and stored by TrendPulse might include your name, date of birth, e-mail address, postal address, telephone number, fax number and credit/debit card details (to the extent permitted by the Data Protection Act 1998 and related legislation (“the DPA”).

2. TrendPulse (or any of its sub-contractors) may collect personal information about you in the following ways:

(a) any data which you provide when you complete and submit an application to TrendPulse to register on its website(s) or receive email alerts or other communications from TrendPulse;

(b) any data that you provide via postings to forums and blogs and any other posting that you make to an TrendPulse website (in such circumstances the information posted by you will, of course, also be available to users of the website throughout the world);

(c) during any transaction with us; and

(d) any other data which you provide to TrendPulse when you enquire about our activities, email, telephone or write to us or otherwise provide us with personal information.

3. TrendPulse (or any of its sub-contractors) may also receive information about you from third parties, for example a friend who wants to tell you about one of our websites.

Storage and retention of your information

1. TrendPulse will keep your information on a secure server. The technology that TrendPulse uses and the security policies which TrendPulse has implemented are intended to safeguard your information from unauthorised access and improper use.

2. TrendPulse will keep your information (to the extent permitted by the DPA) to enable TrendPulse to use it for the purposes described in this Privacy Policy.

Use of your information

1. TrendPulse may use your personal information (subject in each case to the requirements of the DPA) for the following purposes:

(a) administering your website account(s) and otherwise in connection with any service for which you have provided your information, including any email alerts, transactions with us and competitions and promotions that you take part in;

(b) responding to any enquiry you make;

(c) subject to your consent, sending you newsletters and/or alerts and information regarding TrendPulse’s or any third party’s future services (in all formats to which you have consented e.g. post, email, text); and

(d) for generating aggregated statistics about users, traffic patterns etc. of the TrendPulse website(s) and other services and developing TrendPulse’s marketing plans.

2 TrendPulse may also disclose your information (subject in each case to the requirements of the DPA) as follows:

(a) if you have given your consent for TrendPulse to do so, to other selected organisations to enable them to contact you or send you information by post, telephone and/or email;

(b) to any service providers, sub-contractors and agents appointed by TrendPulse to perform the above functions on its behalf and in accordance with its instructions;

(c) to third parties selected by TrendPulse as part of aggregated and anonymised statistics about users, traffic patterns etc. of the TrendPulse website(s);

(d) to such individuals and/or bodies as necessary to ensure TrendPulse ‘s compliance with any applicable law, regulation, legal proceeding or governmental request;

(e) (where you post material that does or may constitute a criminal offence, breach the rights of a third party, give rise to a civil action or breach the Terms & Conditions of the applicable website and as otherwise necessary to protect the rights, property or safety of TrendPulse and its customers), to any relevant authority or third party requiring TrendPulse to disclose the identity of or locate anyone posting such material on an TrendPulse website; and

(f) to any individual making a subject information request to TrendPulse.

3. In the event that TrendPulse (or a relevant part of TrendPulse) is acquired by or merges with another company, your personal information may be passed to the purchasing/merging company amongst the transferred business assets. This will enable your relationship to continue with the relevant TrendPulse business despite the change of ownership. Your personal information may also be passed (on a confidential basis) to companies with whom TrendPulse is negotiating such a sale/merger as part of the verification exercise carried out on TrendPulse by the third party.

4. In accordance with the above, TrendPulse will send your information to be hosted in the United States (outside the European Economic Area (“EEA”) by our contracted service providers on our behalf. TrendPulse will take all reasonable steps to ensure that in such circumstances your data is treated securely and in accordance with this Privacy Policy but your attention is drawn to the fact that the laws of countries outside the EEA may provide lesser protection to your information than the UK. When you submit your personal information to TrendPulse you consent to the transfer of your information outside the EEA unless you specifically indicate otherwise.


Most websites you visit will use cookies in order to improve your user experience by enabling that website to ‘remember’ you, either for the duration of your visit (using a ‘session cookie’) or for repeat visits (using a ‘persistent cookie’).

Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site. By continuing to browse the TrendPulse site, you are agreeing to our use of cookies.

A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer’s hard drive:

Strictly necessary cookies.

These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website.

Analytical/performance cookies.

They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.

Functionality cookies.

These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your region).

Targeting cookies.

These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website more relevant to your interests.

Please note that third parties (including, for example, providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies

You block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our site.

Third party websites

Please be aware that TrendPulse does not control and is not responsible for websites that are referred to or linked from its own websites and that use of your personal information on these websites is not subject to this Privacy Policy.


1. To access certain parts of the TrendPulse websites, TrendPulse may require you to register and provide certain information about yourself.

2. You are reminded that in addition to the provisions of this Privacy Policy, where you register you also agree to:

(a) provide true, accurate, current and complete information about yourself as prompted by the relevant registration form (such information being the “Registration Data”); and

(b) maintain and promptly update the Registration Data to keep it fully up to date.